Google, Yahoo!, Pandora's Box And The Lottery

In the fall of 1990, the musical group Snap had a monster number a single hit record known as, "I have Received The Power."

Today, a search engine and a directory (AKA) Google and
Yahoo!--amount one and number two respectively, have "the
electrical power," and we handed it to them on a silver platter.

The aforementioned search engine and directory are the two
greatest gamers in the multi billion dollar spend-for-search
market.

Our stubborn and foolish reliance on search engines have
aided to open up a "Pandora's Box" of greed, arrogance and
theft.

Yahoo! Express is a excellent instance of all 3 of
individuals evils! Examine out their terms:

"Please keep in mind that payment does not automatically
assure inclusion in the directory, website placement, or
website commentary. As with all sites advised to us, last
judgement remains solely with Yahoo! editors. Yahoo! Express
Guarantees All Yahoo! Express submissions will be evaluated
within seven company days. You will get an email
response inside of seven business days, stating regardless of whether your
entry is accepted or declined. (If your entry is denied, you
will be told why.) The Expense of Yahoo! Express Yahoo! Express
needs a US $299.00 non-refundable, recurring yearly fee
per submission, or US $600.00 non-refundable, recurring
annual fee for submissions providing grownup content and/or
services. Yahoo! Express does not ensure a listing in the
Yahoo! directory, nor does it assure the type of
placement or description that your web site will obtain if
accepted. Please go through our Yahoo! Express Terms of Service to
review the terms and circumstances of Yahoo! Express."

I mean, think about this for a 2nd. You spend $300 to $600 to get listed in their directory, and they inform you they cannot guarantee your web site will be listed. And by the way, if your site is rejected, we'll just preserve your funds!

Why does Yahoo! do that? Simply because like "lambs going to
slaughter," we permit them to!

Here's yet another illustration of greed, arrogance and theft? Check
out this statement from Google:

"We are exposed to the danger of fraudulent clicks on our ads.
We have frequently paid refunds related to fraudulent clicks
and expect to do so in the potential. If we are unable to cease
this fraudulent activity, these refunds might increase. If we
locate new evidence of past fraudulent clicks, we might have to
concern refunds retroactively of quantities previously paid to
our Google Network members."

Now, I don't know about you, but I for a single refuse to believe
that bunch of poppycock about Google being powerless to quit click fraud. The problem is, there's no incentive for them to cease it.  https://dresscodee.com/how-to-buy-football-bets/ It truly isn't going to matter to Google how numerous occasions somebody fraudulently clicks on your ad. Why must it? It doesn't have an effect on their pocketbook. They nonetheless get their money either way!

And they do not even have to worry about processing an avalanche of refunds, simply because numerous of their advertisers never even know how to analyze their log files. Consequently, they have no thought how much money they are dropping. So, they just preserve correct on replenishing their pay-per-click accounts, foolishly hoping to catch "lightning in a bottle!"

Why is not Google performing much more to avoid click fraud? I do not
know specifically, but I have a couple of theories. First of all, Google's advertisers have not expressed the required outrage to impact modify. Secondly, I feel Google has looked at the bottom line and determined, it is really a good deal a lot more cost successful to issue a couple of refunds than to create the engineering to eradicate click fraud.

Otherwise, Google would have stepped up to the plate like a correct leader and said something comparable to this ficticious statement:

"Nothing at all is much more essential to us than our customers. They
helped make us who we are right now, and we will not let them
down. We are established to meet and defeat click fraud head
on--no matter how how lengthy it will take or how a lot it
in the end fees!"

By not issuing the above statement or some thing along individuals
lines, Google exposed its correct colors!

In my article, "The Truth About Search Engines: Taking part in A
Game You Can't Win," I compared the odds of acquiring a higher
ranking in the search engines akin to winning the lottery.
This is what I wrote:

"If you go strictly by the numbers, Yahoo!, MSN and Google
are the "Large 3" of search engines and directories. Between
them, they index hundreds of thousands and millions of pages in their
directories. Though Google claims to index more than 4 billion.

Nevertheless, which is a topic for an additional day. The level is, out
of all individuals millions and millions of pages, there's room
for only a really couple of web sites at the leading of the results
pages.

That implies, if you go strictly by the quantity of indexed net
pages in their directories, you have a far better chance of
winning the lottery, than acquiring large enough in the final results
pages to where it really is going to make a considerable big difference
in your traffic. That is not my viewpoint, it is a truth!"

Right after that article was published, you should have seen some of the e-mails I acquired from angry Search engine optimization experts, telling me I did not know what I was talking about, and creating something like that was reprehensible and irresponsible journalism!

Irresponsible journalism. Truly? As the saying goes, "the
evidence is in the pudding." So, I am going to let my readers do
the math:

According to a recent research by Inktomi and NEC Analysis,
there are presently above two billion websites on the
Web. Google, Yahoo and MSN are deemed the "Large three"
of search engines and directories. In other words, individuals
3 produce the majority of site visitors.

Now, we all know the leading ten is considered prime genuine estate,
with regard to the search engines. Studies have proven that
if you are site is listed outside of the top 10 spots,
there's a substantial drop-off in traffic. Unfortunately,
there are only a total of thirty best 10 spots amid the "Huge
three."

Are you nevertheless with me so far? There are only thirty
obtainable best 10 spots, and an estimated two billion
web sites on the Internet. You do the math! Thirty and two
billion certain sound like lottery odds to me. What do you
believe?